.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has actually onboarded Indian cricketer KL Rahul as a brand name emissary as well as a client in the business, it shared with ETRetail.Without divulging the particular percent of concern the cricketer has actually taken, the business stated it is a considerable as well as strategic investment.This collaboration targets to utilize KL's astounding level of popularity, especially one of young people and exercise enthusiasts, to broaden Boldfit's dip untrained markets as well as demographics all over India.Sharing regarding the brand's growth strategies, Pallav Bihani, founder and also CEO of the company mentioned, "Our company are going all-in on growing our activewear as well as shoes groups, which are actually readied to redefine the health and fitness market. These sections are our potential development motors." Currently, fitness as well as yoga exercise extras drive the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand achieved a revenue of Rs 73 crore. With important projects as well as this relationship, the brand aims to reach an earnings of Rs five hundred crore through FY26. Established in 2018, it presently serves over 1 crore consumers annually and targets to grow this scope to 5 crore with this relationship. Likewise, it is actually boosting its source establishment structure to make certain fast shipping and consistent product availability.Looking ahead, the D2C start-up counts on an eruption in online traffic, social media interaction, as well as much higher sales across our front runner types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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